EHIR and Magnify Ventures Join Forces to Accelerate Emerging Solutions Addressing the Needs of the Modern Family

  • Caregivers are a large part of the US workforce: An estimated one-in-five workers are active family caregivers. Millions of workers in the US are in the sandwich generation — caring for both a child and an aging family member.
  • Caregiving challenges cost employers billions each year: Experts estimate a total of $25B is lost in productivity annually to caregiving challenges, even before the pandemic. Nearly one-third of all caregiver employees have voluntarily left a job at some point during their careers because of their caregiving responsibilities.
  • Care economy solutions can help attract top talent: Generational and cultural shifts in today’s workforce are making caregiving-related benefits an increasingly important tool in attracting talent. E.g. 69% of women with children under 5 would be more likely to choose an employer that offered on-site child care or benefits to help pay for childcare.

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Magnify Ventures is an early-stage venture capital fund investing in founders with bold ideas to reimagine life, work, and care for families.

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Magnify Ventures

Magnify Ventures

Magnify Ventures is an early-stage venture capital fund investing in founders with bold ideas to reimagine life, work, and care for families.